January Campaign

January is Fresh Prep's largest acquisition and reactivation period of the year, making it a critical moment for customer growth. Rather than relying on traditional New Year's messaging, the campaign focused on reconnecting customers with the joy of cooking and sharing meals at home.

The integrated campaign spanned paid media, email, web, and social, establishing a new creative platform for the brand. The work produced some of Fresh Prep's highest-performing six-second ads and delivered the lowest CPA of any campaign to date.