Fresh Prep

For five years, I led creative across Fresh Prep's brand, marketing, packaging, product launches, and customer experience. Working closely with Marketing, Product, and Leadership teams, I helped build a more cohesive brand system that supported customer acquisition, retention, and long-term growth.

During this period, Fresh Prep grew from approximately 10,000 to 100,000 customers, expanding its reach while evolving from a growing startup into a more established consumer brand. My work spanned national campaigns, lifecycle marketing, digital experiences, packaging, and performance creative—helping create a consistent brand experience across every stage of the customer journey.