Fresh Prep
Over five years, creative leadership at Fresh Prep spanned brand development, integrated campaigns, product launches, packaging, lifecycle marketing, and performance creative.
Working across Marketing, Product, and Leadership teams, the focus was on building scalable creative systems and customer experiences that supported growth while strengthening long-term brand equity. The projects featured here represent a selection of work that helped shape the brand's evolution across multiple channels and touchpoints.
Services
Creative Direction · Brand Leadership · Integrated Campaigns · Team Leadership · Brand Systems · Packaging · Lifecycle Marketing · Performance Creative
Natural storytelling highlighting all of Fresh Prep’s brand pillars boosting basket size.
Throughout my time at Fresh Prep, I partnered closely with leadership to scale the creative function, establish design standards, and build processes that enabled the team to deliver high-quality work across every customer touchpoint. The work spans social, email, advertising, packaging, photography, events, and digital experiences.